Collecting Emails

Are you collecting emails legally?

Because if you’re doing it wrong, you’re actually infringing on someone’s individual rights (aka, illegally)

So here are five (5) crucial tips for you as you’re navigating the email marketing game: whether you’re capturing an email address at checkout; asking for an email address in exchange for a freebie; or just collecting emails to get that list growing.

*pssst...saving this post is highly suggested*

1. You’ve GOT TO HAVE a Privacy Policy. No ifs, and, or buts. Include it on your website, landing pages, sales pages, etc. (Tip: FB sometimes won’t let you run ads without one!).

2. Your subject lines must be accurate (no using "re;" to catch attention, no “fake-outs” to get your open rate % up).

3. Make it easy to unsubscribe. Don't hide that unsubscribe button or make it difficult to find. Also, don’t be afraid to unsubscribe your own subscribers. It’s good for your delivery and open rates (that’s straight from @thesocialbungalow if you don’t believe me).

4. Be transparent! Don't use misleading header information (say exactly who the email is from) and you must share your business address (the footer is a great spot).

5. Don’t share or sell emails unless you legally know how to. Period. Sharing or selling email addresses unlawfully is a huge no-no.

Violations of #1: Start at $2,500
Violations of #2-5: Start at $43,280 *per* violation.

I’d you’re looking to learn more, you can check out (CalOPPA) and the(CAN-SPAM) Act.

OR, you can make life easy on yourself and head on over and follow @thelegalmigalibrary - because we’re ramping up our own email game to get you educated with weekly tips & then some! (Plus, the Library Card returns THIS MONTH! )

*Disclaimer: This post is strictly for general informational purposes only and is not intended to constitute legal advice.